One of the best ways to market on a budget is with proximity marketing. You have probably never heard of it! But, for approximately 7 years, some of the top retailers in the world have been using proximity marketing with massive success. Recently, this technology has become available to ANY business. It is VERY affordable and very easy to use.
Simply stated, proximity marketing is marketing to people nearby. Many of us hear about ‘shop local,’ but now you can use technology to bring customers right to you instead of attempting to find them through expensive advertising campaigns. Being mobile, you need to market while on the move. This is what proximity marketing does so well. It can reach the people who are nearby to your business.
The leader in proximity marketing is a company based in the United States called Asirvia. For a very reasonable and affordable monthly subscription fee, you can have your messages and ads seen as a notification on nearby smartphones and devices by potential customers. Who doesn’t constantly check their phones? Just think of how you use your smartphone on a daily basis.
It’s actually very simple! Asirvia gives you a tiny wireless device that fits in your pocket, purse, and yes, even the palm of your hand, called a GO. You can stick this to your vehicle window, on a sandwich board or many other locations that could provide exposures to lots of people.
Easily program your GO using the GO SERVICES web-based platform with messages, ads or with your special offer. The GO from Asirvia will broadcast the message 24/7 on your behalf. The message is visible on nearby smartphones and devices. The GO is working to promote your business even when you’re not.
The GO contains proprietary technology and can broadcast to a much larger area. This makes the GO superior to other devices and beacons in every respect.
The greatest advantage the GO has is the web-based platform: GO SERVICES. You use the platform to program your GOs, in real-time, with the messages and ads you want to broadcast. You can quickly and easily change these messages and ads ‘on-the-fly.’ With the available packages, you can have multiple GOs broadcasting different messages and ads, located in different places: this makes the GO unique in the proximity marketing space.
Asirvia, with its GO SERVICES platform, offers a basic service called, of course, GO BASIC which allows you to broadcast a message and clickable link as part of the notification that can be seen by nearby customers. Asirvia also offers an add-on to GO BASIC, called GO PLUS, which allows you to use graphics, photos and even videos along with a description, an offer, contact information, as well as a live link.
One of the best features of the GO SERVICES platform is that it allows you to track the daily exposures and performance of every GO so you can quickly identify what messages and ads are working well for your business.
Proximity Marketing can be more effective and way more cost-efficient than a full-page ad in your local newspaper or a heavily-distributed paper like USA Today that could cost you thousands of dollars per ad. Going instead with Asirvia’s proximity marketing solutions, you could get a full year’s worth of ongoing promotion and advertising for a lot less money.
Here’s a short video testimony from Ken and Desiree Parker, owners of a mobile food truck company called Supreme Hot Dogs, who have been able to expand their hot dog stand business by using GO SERVICES and the GO from Asirvia.
s you can see from Ken and Desiree’s personal experience with GO from Asirvia, they have had massive success using the GO and GO SERVICES platform to grow their hot dog stand business! They even put a sign on the hot dog stand so passersby will be encouraged to check their phone notifications to take advantage of a great deal!
In summary, as a business owner you can use Asirvia’s proximity marketing solutions to help promote your business automatically every day of the week, twenty-four hours a day. Even better, you can target your market in your local area. For mobile food vendors moving from street to street, neighborhood to neighborhood, and city to city… this is not only the hottest and smartest way to market to your customers and attract new customers, it’s also the most cost-effective.